Privacy Policy

Privacy Policy

Last updated: 19/06/2026

This Privacy Policy describes how SLUMBER AVENUE ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from slumberavenue.com (the "Site") or otherwise communicate with us (collectively, the "Services").

We are committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws, including the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and, where they apply to you, the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

SLUMBER AVENUE is operated by AFTERSHOCK DIGITAL.

For any privacy-related questions, you can reach us at slumberavenue.com.

2. Information We Collect

Information you provide directly

We collect personal information you give us when you:

  • Place an order or attempt to place an order (name, billing and shipping address, email address, phone number, payment details).
  • Create an account.
  • Sign up for our newsletter or marketing communications.
  • Contact our customer support.
  • Participate in promotions, surveys, or reviews.

Information collected automatically

When you visit the Site, we automatically collect certain information about your device and your interaction with the Site, including:

  • Device information (browser type, IP address, device type, operating system).
  • Usage data (pages viewed, products viewed, time on site, referring website, clicks).
  • Location data (approximate location derived from your IP address).

This information is collected using cookies, pixels, and similar tracking technologies (see Section 6).

Information from third parties

We may receive information about you from third parties, such as our payment processors, shipping providers, advertising and analytics partners (e.g. Meta, Google), and apps installed on our store.

3. How We Use Your Information

We use the personal information we collect to:

  • Process and fulfil your orders, including payments, shipping, and order confirmations.
  • Provide customer support and respond to your enquiries.
  • Send you transactional communications (order updates, receipts).
  • Send you marketing communications where you have consented or where otherwise permitted by law (you can opt out at any time).
  • Improve and optimise our Site, products, and Services.
  • Personalise your experience and show you relevant advertising.
  • Detect, prevent, and address fraud, security issues, and abuse.
  • Comply with our legal obligations.

Legal bases for processing (GDPR)

If you are located in the EU or UK, we rely on the following legal bases: performance of a contract (to fulfil your orders), your consent (for marketing and certain cookies), our legitimate interests (to operate and improve our business and prevent fraud), and compliance with legal obligations.

4. How We Share Your Information

We do not sell your personal information for money. We share personal information with the following categories of third parties to operate our business:

  • Payment processors — Shopify Payments / PayPal to process transactions securely.
  • Shipping and fulfilment providers — to deliver your orders.
  • Ecommerce platform — Shopify, which hosts our store and processes data on our behalf.
  • Email and SMS marketing providers — Klaviyo  to send communications.
  • Advertising and analytics partners — e.g. Meta (Facebook/Instagram) and Google, who use cookies and pixels to measure and serve advertising.
  • Service providers and apps installed on our store that support our operations.
  • Legal and safety — we may disclose information to comply with the law, enforce our terms, or protect our rights, property, or safety.

We require these parties to handle your information consistently with this policy and applicable law.

5. Behavioural Advertising

We use services such as the Meta Pixel and Google tools to show you advertising based on your browsing activity and interests. These partners may collect information about your activity on our Site and across other websites.

You can opt out of interest-based advertising through:

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyse traffic, and support advertising. Cookies are small data files stored on your device.

You can control or disable cookies through your browser settings, though some features of the Site may not function properly if you do. Where required by law, we will request your consent before placing non-essential cookies.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, tax, or reporting obligations. Order and transaction records are generally kept for the period required by applicable law.

8. Your Rights

All customers (Australian Privacy Principles)

You have the right to request access to the personal information we hold about you and to request that we correct inaccurate information. To make a request, contact us at slumberavenue.com.

EU/UK residents (GDPR)

You have the right to access, correct, delete, restrict, or object to our processing of your personal information, the right to data portability, and the right to withdraw consent. You may also lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA)

You have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the "sale" or "sharing" of your personal information. We will not discriminate against you for exercising these rights.

To exercise any of these rights, contact us at slumberavenue.com. We may need to verify your identity before processing your request.

9. International Data Transfers

As we operate online, your information may be transferred to, stored, and processed in countries other than your own, including where our service providers are located. Where we transfer personal information internationally, we take steps to ensure it is protected consistently with this policy and applicable law.

10. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated policy on this page and update the "Last updated" date above.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

SLUMBER AVENUE Email: slumberavenue@gmail.com 

If you are in Australia and are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.